Based on past experience I don't really think the day-to-day operations of too many web sites will be much affected by crackers exploiting this bug. Still, The publicity around the Heartbleed bug has sensitized the public to it. From that perspective, it is indeed a very serious issue. It most certainly is not the only security issue faced by many companies. However, Heartbleed may be the bug that forces your company to discuss security with your customers. Read this article to get some ideas on properly responding to this important opportunity.